Who we are
Why choose Us?
The average monthly salary for an experienced Marketing Director in the United States is nearly $7,000! That gets you someone to execute your strategic action plan. But do you have the strategy and know how to ensure it is implemented? An experienced strategist or Chief Marketing Office (CMO) costs over $10,000 per month on average.
Small business owners can’t afford a C-Suite of experts on their payroll, but they want and need that level of expertise to compete in today’s competitive landscape.
Introducing the Collaborative Fractional C-Suite any Private Practice Owner can afford!
Our Collaborative Fractional C-Suite is only half the cost of an average Marketing Director(not to mention their benefits package, your HR headaches, and time to manage one more employee). Private practice owners choose to hire GOAT Dental Marketing Consultants to access the highest business acumen available in our Collaborative C-Level Executives without overwhelming their payroll.
With over 20 years of business, sales, leadership, systems, operations, and marketing experience, we will help you identify and build your brand, establish a marketing budget, vet and hire needed marketing vendors, direct a GTM strategy, and train your team to answer calls with the confidence and skills necessary to convert more phone calls into appointments.
If you desire to more effectively manage your team, systems, marketing, and patient experience, for less money, less stress and less confusion than a full time employee, while at the same time getting better results, then we should talk!
GOAT CMO optimizes your marketing efforts to acquire higher quality patients on a more consistent basis. We take the guesswork out of your overall marketing plan and then hold those executing your marketing campaigns accountable. We go several steps further by identifying areas of improvement along the patient journey map starting with your brand. How are you perceived in your market? How do you stack up? How does your team do with call handling and lead management? How are your systems and processes? Are they being followed? How is your case presentation?
Call us today and let’s see if your goals and current situation align with what we at GOAT CMO do for growing private practices every day!
About Our Founder
Jake Goates
Since 2003, Jake has sold, marketed and consulted in various industries including Hospitality, Home Services, SaaS, Voice of Customer Market Research, Dentistry, Health and Wellness and more. He has conducted call handling training and group sales seminars for over two decades, and currently serves as a Fractional In-house Marketing & Sales Consultant for dozens of private practices and small businesses across the United States and even a few Marketing Agencies.
Jake founded GOAT Dental Marketing Consulting, LLC in 2023, where he provided Fractional Marketing Department Services. Shortly thereafter he saw a need to expand and bring on more experienced C-level consultants to help outside of marketing. Aside from managing growth strategies for private practices, he also speaks regularly at local and national dental meetings, where he teaches dental practice owners about Marketing Budget Allocation, Annual Marketing Strategies, Successful Marketing Tools, and Team Professional Development to achieve new patient and production goals.
Jake entered the Dental Industry in 2013 and has personally consulted more than 5,000 dentists nationwide on all marketing strategies from direct mail, digital marketing, online reputation management, rebranding campaigns, and training staff on everything from answering phones, to implementing in-house membership plans. Jake also volunteers time as a member of several non-profit organizations, including The Dental Experts Network(aka “The DEN”), and The Healthcare Network Collective, where he collaborates, trains, and mentors other consultants on marketing best practices and helping them find better ways of working and collaborating together for improved industry growth.
Jake and his team of highly experienced executives and consultants are uniquely able to offer you a deep understanding of how to successfully add quality new patients and growth with –
- Establishing a healthy Marketing Budget
- Structuring an Annual Marketing Plan
- Online Review Generation and Reputation Management
- Website Design Optimization and Conversion
- GBP management
- Google local search box
- Internal marketing campaigns including scripting and handouts
- Pay-per-click campaigns with Google and Social
- Building and maintaining a vision to match your brand
- Search Engine Optimization
- Direct Mail Campaigns
- Lead Management Tools and Best Practices
- Leadership Development
- People Management Skills
- Case Presentation Tools and Techniques
- Business Growth Strategies
- Reporting Analysis
- Accountability Measures
- Much, much more.
Start growing without overspending!